O’Connell Bridge Advertising
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Guys, any idea how we can get rid of those building-front adverts on the North side of O’Connell Bridge? You know the grimey throwbacks for Bailey’s, Irish Nationwide and (good old) Windsor Car Rentals. Every time I look at them I am depressingly transported back to 1985 (and they were shabby eyesores even then I’d say).
I know nothing of the laws or regulations that govern this kind of thing, but I wouldn’t above a bit of old-fashioned sabotage if it comes to it…
P.S. The removal of advertising from the Loop Line railway bridge is great. Was this voluntary civic-mindedness from Iarnrod Eireann? Why were ads restored to the Pearse St bridge? Looks awful.
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Ageed the Loop line looks a lot better and at its pivotal position it was indeed worthy to clear the view towards the Custom House of attention grabbing advertising; Pearse Street is a less concerning location in that it is a less important view and probably worth as much to CIE in advertising revenue which would be based on traffic levels.
On the buildings at O’Connell Bridge having advertising hoardings it is very disapointing and clearly something that it would have been preferable to nip in the bud in decades past. However the costs of compensating the building owners who under planning laws could effectively receive the full financial value of their losses would in all probability exceed the benefit to the public good in monetary terms. Frank McDonald in the Destruction of Dublin is on record as claiming that the value of the then Guinness sign (Now Heinekin) on O’Connell Bridge House exceeded the value of the rents for the remainder of the building.
Given the rents that media companies pay for new sites at high profile locations and the lack of enforcement of property owners who take that chance I can understand why they do; it is an area that requires tightening up.
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Well, as long as they keep the Heineken sign, i’d be happy.
I hate Heineken, but I love that sign.
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It was for Sony when mentioned in the Destruction of Dublin and that’s the way I remember it for years – then it was Tennants (when they went mad spending to try to make us drink that muck) then it became the Heineken sign we all know today
But does anyone remember the horezontal ad banner across the top of the building for Jameson?
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And the Big HB Ice cream add in the middle of that building on the corner of Westmoreland and d’Olier…..was neither fluorescent nor neon, just a mass of small bulbs that masked about 4 floors of the building!!
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Yeah….I love the Heino sign. Such an identifiable feature of Dublin. I cant think why the French never thought of one for the Eiffel Tower 🙁
My favourite ads are the ones for “Dublin City Council Roads Department” strapped to the broken bollards along the bridge…they’re classy.
(Sarcasm quota exceeded for today)
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