Welch, Herbert Arthur (1884-1953)

Started his career as one of Raymond Unwin’s team of architects working on Hampstead Garden Suburb, designing properties in Golders Green Road and Hendon Fire Station (1912). In 1929 Welch formed a partnership with the painter Frederick Etchells, seemingly for the purpose of designing and building Crawford’s Advertising offices in High Holborn, the first recognisably Modern Movement office building in London. Following this venture, Welch formed a partnership with Nugent Francis Cachemaille-Day and Felix J Lander, who had joined forces in 1928.