Re: Re: Branded Buildings – Any Limits ?

Hilarious; McDonalds urban fit out is one of the best out there; clean dark green facia and the yellow arches highly toned down from the 1980’s problem colour. I suspect that if one were to apply for a branded building that the clours chosen would define the average result; anthracite with a thin red line would sail over whilst Fabreze pink would sink. If you were rolling out a national instruction one would get a retail planner and an advetising consultancy such as Ogilvy brand consult, to discuss how certain brands need to do a McDonalds in terms of brand tweaking to fit with the better Main Streets.