Re: Re: Branded Buildings – Any Limits ?

PVC “Real demand being mixed in terms of price point is obviously beyond you; not all units can be filled by Brown Thomas.”
Make the point, leave out the arrogance. To suggest that MCDS or other fast food outlets are the only companies that can offer a price mix, is just not true. There are countless small businesses who can offer cheap healthy food from an urban sensitive shop and do so in prime locations.

“This is their urban branding; how anyone can attack those colours is beyond me; so to the shopfronts thread if you want a justified whinge; Ronald is now a bunch of fund managers who want sales growth, sales growth is only maximised by their playing the planning game which they and Starbucks are the only International food retailers who get planning as a formality.”
Colours themselves do not make a shop front sensitive, you cannot just pick olive and gold and decide, job well done. It is all about how they integrate into the existing building. The colours are in stark contrast to the existing building, which is good for visual impact and branding but not for the streetscape. The olive is dark and coarse which aggressively interrupts the gentle light colours of the existing building. This takes all the emphasis off the beautiful architecture and places it on the commercial outlet. I feel you are just looking at a sharp neat shop front and are not considering it in context.
As for the rest of the argument, I cannot really see the relevance, you go on about the business model a lot, but that is not really what this is about.

As for the glass, not entirely true about the higher energy requirements but anyway I was being hypothetical to help express a point.