Re: Re: Bewleys

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Bewley’s & Jacob Fruitfield in strategic deal

April 14, 2005 16:13
Bewley’s and Jacob Fruitfield have agreed a strategic partnership whereby Jacob Fruitfield will licence the Bewley brand for use on food and beverage products in the Irish grocery retail sector.

Under the terms of the deal, all Bewley’s branded products – including tea, coffee, biscuits, confectionery and cakes – will be marketed, sold and distributed by the Jacob Fruitfield Food Group.

In a statement, the two companies said the agreement will drive increased sales across all of Bewley’s branded product lines and also yields the possibility of further new Bewley’s products being introduced into the retail market in the future.

Annual sales of Bewley products exceed €10m, a significant addition to the current €105m annual sales of the Jacob Fruitfield group. Brands owned by the Jacob Fruitfield group include Chef, Scots Clann, Silvermints, Jacob’s biscuits and Fruitfield jams.

‘We strongly believe that local Irish food and drink brands can win in the battle against imported multinational products, and there are few Irish brands with such a heritage and goodwill as Bewley’s,’ commented Michael Carey, CEO of the Jacob Fruitfield Food Group.


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