Loop Line Bridge – specifically the ads…
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some brave soul should start a campaign to boycott product advertised on the bridge. If advertisers get a notion that they may be losing trade as a result of using the loop line as a clothes line for their wares then they’ll remove them pronto. This is the only way to get through the them.
Some good news on the grapevine regarding the Loop Line advertising: A series of planning applications was lodged by CIE last year (Refs. 4368/05 to 4371/05) for the replacement of static adverts with tri-vision ones on a variety of their railway bridges and other property. As I understand it, the higher-grossing use of these sites is part of an arranged deal whereby the Loop Line advertising will be removed with no revenue loss.
These have appeared before separately – here they are together:
I know Liberty Hall has a bad reputation that isn’t completely deserved but I don’t think it adds much to that vista.
The IFSC looks well pity the subsequent buildings in the IFSC are so mediocreThought at first there that new trivisions were planned for the bridge as the ‘good news’ 😮 🙂
Great to hear, all we need know is a timescale….
Yes when Liberty Hall and the Custom House are lined up together they do tend to look ridiculous, although they are an ‘item’ at this stage – how could we possibly break them up now? 🙂
It’s interesting how to an outsider the position of Liberty Hall must be just as offensive as 1965, whilst for Dubliners the pair have entered a certain popular consciousness (okay, for some anyway :)), and acquired quite a different meaning.
Really the setting of the Custom House is long gone anyway – for me it’s either a dominant role in that whole area for the building that is required, or else for it to take its place alongside everything else, which is what has happened. As successful as the IFSC is, it is equally damaging to views of the building from the west, piling up behind it. But in the context of just accepting a built up environment for the Custom House, it works as well as nearly anything could.
The best view of Liberty Hall is definitely from the Ha’penny/Millenium Bridge area – a great feature on the skyline just as the quays begin to lower off into the distance on that bend.
Going to miss this sign though 🙂
is there anyway we can get rid of the loop line bridge altogether ? its ugly. The new advertisments wont make much of a difference
The Sunday Times – Ireland
The Sunday Times January 08, 2006
Loop line bridge is ad-free at last
John BurnsUGLY advertisements on Dublin’s Loop Line bridge, regarded as the one of the city’s worst eyesores, were removed yesterday after 40 years.
Campaigners have long demanded that Iarnrod Eireann clean up the railway bridge across the Liffey, which infamously blocks the view of the 18th century Custom House from O’Connell bridge.But the company delayed removing the ads, which earn about €500,000 a year in revenue, until Dublin city council gave planning permission for 13 billboard sites elsewhere, in order to offset the loss of income. Iarnrod Eireann has now obtained permission for 13 “tri-vision†advertising sites, which have three constantly changing images on the same billboard.
“We will do a major repainting of the bridge later this year,†said Barry Kenny, a spokesman for Iarnrod Eireann. “We are very happy that this is all resolved. All the ads are going, and the bridge is being restored to its former glory.â€
The Loop Line has caused controversy since its completion in 1891. It links the railway stations at Westland Row and Connolly, but instead of taking a direct route below the Gandon-designed Custom House, engineers decided to loop it above.
Bad enough that the city’s finest building was obscured, but the view from O’Connell bridge was disimproved further in the early 1960s when tacky ads for biscuits and drinks were installed on its steel lattice by CIE.
Due to growing protests, Iarnrod Eireann eventually agreed to discontinue ads on the Loop Line once its contract with advertisers expired at the end of 2005.
The Loop Line could eventually be demolished, however, and be replaced by a tunnel under the Liffey. Under Transport 21, the government’s recently announced plan, an underground interconnector linking Heuston station with Connolly is proposed, and a spur from Connolly to Tara Street railways would be a logical addition.
Just realised – the clock in the middle must be gone too 😮
Now that was a worthy feature: so very handy for Tara and Connolly users. It should definitely be replaced with a new, well-designed timepiece – it used to keep excellent time, along with O’Connell Bridge House’s clock.Brilliant news this – roll on the repainting, when was the last time it was done wonder – what period paint scheme is that dead grey and cream – 50s?
(:))Walked past this afternoon and noted that the Clock is still there. The two panels on either side are bare with no adverts however the panels over the roadways on north and south quays are still in place including our friend above “Butty Bridge”
JJThings aren’t quite as The Sunday Times might have us believe – as JJ says pretty much everything is still there. Just the central boards (not even their hoardings) are gone. Very eerie looking:
So there’s work to go yet.
Heineken is still to the east:
…and these yokes of course to the west, on either side:
The view from O’Connell Bridge on a miserable January morning:
And just by chance I passed this on Tara St, so certainly the CC/I
@The Sunday Times January 08, 2006 wrote:
“We will do a major repainting of the bridge later this year,†said Barry Kenny, a spokesman for Iarnrod Eireann. “We are very happy that this is all resolved. All the ads are going, and the bridge is being restored to its former glory.â€
The Eiffel tower in Paris is painted every seven years. Quite alot of it, maintenance on the tower includes applying 50 metric tons of three graded tones of paint every 7 years to protect it from rust. On occasion, the colour of the paint is changed. On the first floor, there are interactive consoles hosting a poll for the colour to use for a future session of painting.
I think that poll is a great idea and allow the colour scheme to change along with public opinion.
What I would suggest is that a similar city wide poll be held here in Dublin with regards to the loop line bridge. It could easily be run room this location. If somebody cared enough to put in the work, photomontage type pictures could also be set up to allow a better idea of how it would fit in once painted.
We could at least run a Poll here just for opinions sake.Okay suggest some colurs for the poll, and i’ll photoshop one of the photos to show all the options, and start a poll. Might get the site some publicity.
@Paul Clerkin wrote:
Okay suggest some colurs for the poll
If you could do a “Custom House cream” colour option that might be an interesting shade for the bridge. It might help it to blend in with the Custom House, and might generally make it less noticeable (e.g. cream against an often cloudy sky versus the current black against a cloudy sky).
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