Re: Re: Branded Buildings – Any Limits ?

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@Paul cuddy wrote:

PVC “Real demand being mixed in terms of price point is obviously beyond you; not all units can be filled by Brown Thomas.”
Make the point, leave out the arrogance. To suggest that MCDS or other fast food outlets are the only companies that can offer a price mix, is just not true. There are countless small businesses who can offer cheap healthy food from an urban sensitive shop and do so in prime locations.

The location has an ITZA of about £250 – £350 a square foot; there are less than 10 food offers that can make money at that level; other than Nero none of them have a more sensitive shopfront. No other operator in this quality of environment comes close to MCD on price.

@Paul cuddy wrote:

“This is their urban branding; how anyone can attack those colours is beyond me; so to the shopfronts thread if you want a justified whinge; Ronald is now a bunch of fund managers who want sales growth, sales growth is only maximised by their playing the planning game which they and Starbucks are the only International food retailers who get planning as a formality.”
Colours themselves do not make a shop front sensitive, you cannot just pick olive and gold and decide, job well done. It is all about how they integrate into the existing building. The colours are in stark contrast to the existing building, which is good for visual impact and branding but not for the streetscape. The olive is dark and coarse which aggressively interrupts the gentle light colours of the existing building. This takes all the emphasis off the beautiful architecture and places it on the commercial outlet. I feel you are just looking at a sharp neat shop front and are not considering it in context.
As for the rest of the argument, I cannot really see the relevance, you go on about the business model a lot, but that is not really what this is about.

It is completely about the strengths of their business model and the uniqueness of them being able to trade locations that are almost exclusively reserved for comparison retail such as clothing or mobile phone shops. Any colour will have some level of impact a material as plain as Portland stone; look at the Helifax sign for the adjoining unit; that equally contrasts as it is Compare this signage to that of Burger King on OCS which as ground floor to another mono-tone stone upper and this shopfront is light years ahead.

@Paul cuddy wrote:

As for the glass, not entirely true about the higher energy requirements but anyway I was being hypothetical to help express a point.

U-vales of glass are inferior to almost any other cladding material; unlike the shopfront which has secured consent from one of the most protective planning departments globally. That they saw fit to grant consent on their main retail pitches is as clear a validation of the design quality of this shopfront which is used in numerous locations.

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