Council swaps ad space for bikes, toilets
Wednesday, 14th February, 2007
Dublin City Council is to allow one of the world's largest outdoor advertising companies to erect 120 permanent advertising panels across the city in exchange for 500 bicycles and four public toilets.
The bicycles are to be available for the public to rent, for a fee yet to be decided.
A multimillion euro contract signed with advertisers JC Decaux will see advertisement panels on O'Connell Street within six months. The council will receive no money from the advertising but in addition to the bicycles and toilets will get a number of signposts, freestanding maps and "heritage trail" posts.
Many of the advertising panels would be seven square metres (75sq ft) in size, but the majority would be two square metres. The smaller ones would be approximately the size of a bus shelter advertisement. Both structures would be freestanding, double-sided and illuminated.
The details of the contract have not been disclosed but it is estimated that the advertising space sold on the panels would be worth at least €1 million every year to JC Decaux.
Councillors reacted angrily to the scheme yesterday saying the city management was "selling the public footpath" and "almost prostituting itself" to the company.
The company has agreed to provide and maintain 500 "city bikes" at 25 locations around the city. People renting the bicycles would be able to collect them from and return them to any station. Users would have to register their details with the council and provide credit card details to prevent theft.
JC Decaux has run a similar scheme in Lyon in France.
The company plans to erect six of the two square metre panels on O'Connell Street and one on Grafton Street. The seven square metre panels will be located in areas such as Parnell Street, Capel Street and Church Street.
JC Decaux has applied to the council for planning permission for the sites for the 120 agreed structures. The company will pull out of the scheme if it does not get planning permission for 75 per cent of the panels. If it gets permission for less than 100 per cent of the panels, the number of "public realm enhancements" will be correspondingly reduced.
"We are selling the public footpath for 500 bikes and four public conveniences . . . Dublin City Council has been short-changed," Labour Cllr Emer Costello said at a meeting on the issue yesterday.
Deputy Lord Mayor Aodhán Ó Riordáin (Labour) said the council should be in a position to provide bicycles itself "instead of almost prostituting ourselves to private enterprise".
The profits earned by JC Decaux would be "gigantic", said Fine Gael's Paschal Donohoe.
However, Ciarán McNamara, an executive manager in the council's planning department, said the council was "doing extremely well" out of the contract. JC Decaux had agreed to remove a "sizable number" of its large advertising hoardings from the city as part of the deal, he said.
From the Irish Times Saturday April 15 2006
Plan to halve number of large ad hoardings
Dublin City Council proposes to halve the number of large advertising hoardings in the city under new plans to regulate outdoor advertising.
In return the company will provide a number of facilities, which the council calls "public realm enhancements", including the long-awaited citywide public bike rental scheme, in a contract that could be worth â‚¬90 million to the council.
lostexpectation wrote:its till very unclear if the bikes are directly connected to the new large signs?
The more this saga goes on the worse it becomes -
Helpful place that the DCC website is, it provides the law as to how applications ought to be made when the LA is a direct beneficary:
"These are planning applications by internal departments in Dublin City Council, made under Part 8 of the Planning & Development Regulations 2001. Members of the public have 6 weeks from the date of lodgement of the application to make objections. There is no fee in this case. A recommendation is made by the Planning Department, and then listed on the Agenda for City Council meeting for approval by elected members, prior to commencement of development."
So remind me again - no Part 8 and no section 183 by councilors disposing of public lands???
The public have been shafted by a sham proceess.
The Part 8 procedure is intended for when the local authority carries out work (or has others carry it out on their behalf). The site notices would be erected by the local authority. I don't think that is the case here? Extract from Regs below:
[I]Notice of proposed development.
81. (1) A local authority shall, in accordance with this article,—]
I give up on the 'disposal of public lands' issue.
hutton wrote:Fair enough]http://www.dublincity.ie/sitetools/faq/faq_planning/planning_-_local_authority_works_laws_.asp[/url] ...or google it with this: What are Local Authority Works (LAWS)? #5762
manifesta wrote:Memo from JCDecaux:
Substitute 'free bikes' for 'Trojan horse.' Watch what happens.
Paul Clerkin wrote:God that's intrusive and has to be a drivers distraction.
newgrange wrote:Here we go:
Like the photographer who took those lovely pictures of a certain SF Euro candidate, whoever produced this leaflet is one to watch in the 'make silk purse out of sow's ear' category.
newgrange wrote:Here we go: