mark keenan wrote:3. Willingness to talk and expose their work to the public eye
- ODOS are among the best self marketeers out there, which is also probably one of the reasons (apart from their obvious talent) why they have so much work coming in.
4. The general unwillingness of other practices to have their work in a newspaper
- Yes ODOS are (as I very pointedly wrote) "willing to talk to anyone about any project." Pointedly said because so many other practices simply won't have their work shown off and actually tend to guard it and hide it as if its the last secret of Fatima.
Indeed over years and years I have approached/implored one award winning practice after another for permission to publish and showcase their work (they know who they are, and I'm not going to have a go at them in a public forum) only to be turned down flat, sometimes rudely so.
As you know Mark, but perhaps others weren't, there was an attitude of snobbishness and superiority among many in the profession during the boom towards newspapers and journalists. It was very much "who do you think you are" with one practice in particular being legendary for their boorishness. It was symptomatic of the attitude across all areas of the property business. I've noticed a marked change since the downturn. And for what it's worth the S Times property section is miles ahead of the competition.