It is amazing. Going through school I had visions of a exciting career full of new architectural ideas. Ehhh! The firm I work with, yet very successful, produces an enormous amount of work that is simply cookie cutting with modern ornamentation. These builders here in SOCal, where the industry is in momentum, are gobbling up these plans like these ants to the Slurpee. It is a little disheartening to see such a practice be so successful.