When the Spanish oil company Repsol commissioned a new service station system, the challenge was to update its roadside identity while delivering a highly flexible solution capable of adaptation to 200 sites planned around Spain.
The result is a modular canopy system in the Repsol signature colours of red, white and orange. Clusters of these structures form overlapping 'umbrellas' sheltering each station forecourt. The canopy head is an inverted pyramid, its crisp edges balanced by less emphatic lines on the cladding.
The umbrellas vary in number, height and in the degree of overlap between them, according to the specifics of each site. The associated shop unit, car wash, petrol pumps and signage elements belong to a related family of pure, box-like forms. Together, they provide maximum flexibility in planning and accommodate numerous variations in site configuration. All these elements are factory made and easily transported and installed on site, providing cost benefits while ensuring high quality standards and rapid delivery.
The canopies are arranged in a pre-determined sequence which ensures that a red one is always the tallest. This brightly coloured combination creates a strong three-dimensional image. Even from the air Repsol's identity is clearly announced. On the road the stations are identifiable from a distance and vivid and inviting when approached.
Appointment Date: 1997
Height: 8 m
Claude and Danielle Engle Lighting
David Langdon and Everest
Ove Arup and Partners
Roger Preston and Partners