Personally, I like a magazine or newspaper's website to be an updated version of the publication itself, with much of the same feel. I'm not so keen on those portmanteau sites where a number of publications are essentially slammed together and the personality is lost.
An example of the latter is Mad.co.uk, which includes Design Week, Creative Review etc but is somehow a character-free zone. Emap does better: there's some overlap, but the very different personalities of their publications are allowed to come through. An example is the AJ at www.ajplus.co.uk.
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