Work opportunities

Work opportunities

Postby wellyelly » Tue Mar 31, 2009 11:51 am

As a member of the Cork architectural community struggling with work, has anyone got an ideas of how to promote your practice to get the work rolling in? anyone interested in a collective of sorts?
wellyelly
Member
 
Posts: 2
Joined: Mon Mar 30, 2009 2:41 pm

Collectives - examples - Marketing, Networking, SEO, Blogs

Postby garyion » Wed Apr 01, 2009 11:00 am

I think your saying what a few people are probably thinking - there must be models out there of architectural collectives - if anyone has any links I would be interested to see them also.

Collectives have worked great in other areas in particular creative agencies

http://athleticsnyc.com/about

http://www.stlukes.co.uk/about.aspx - a very successful UK COOP in advertising - I think all the employees own the company

http://citizenspace.us/ - very cooled shared office space

an Irish Collective -
http://www.workgroup.ie/


ways of promoting your practice - I came across 2 books in the RIAI for marketing your practice but they were fairly old school

here is my twopence worth

Your identity
Get decent business card / letter head from a graphic design professional

create a decent website -
make sure its search engine optimized with little or no flash animation
google "cant see" a website it can only read it - (google cant "see" your images)
so the text on your site needs to be a really good description of what your about.
eg - http://www.ion.ie

No budget for a website - start blogging
Blogs can be simple -
http://www.ecotect.ie
or advanced
http://www.denarch.com


Start using the new technologies -

Twitter

http://twitter.com/architectmark Mark Stephens is an excellent example of how an architect markets and networks
http://twitter.com/garymcginty
http://twitter.com/ecotect (note the twitter streams onto the homepage of http://www.ecotect.ie)

Why twitter? - people can get a feeling about your day to day activites.
its how i found out about this post - http://twitter.com/archiseek
Its also great for search engine optimization as you can include your website address in your profile

Facebook
Setup a facebook account for your practice and ask your friends to "friend" I know some architects use it - It allows friends, family and your extended network to see your work.


Get networking

BNI
http://www.bni.eu/viewregion.php?region=39
Chamber of Commerce, community groups, the opening of envelopes, business conferences etc


Public speaking and workshops -
Run free or paid workshops on Building Design / house / extension design/ Energy etc - its amazing the lack of knowledge Joe&Josephine Public have in this area. Get the local hotel to give you a room in return for punters buying tea/coffee/drinks etc. They dont have to be big (5-10) people - this will ease you in if you feel your not too hot on the public speaking front.

Golden Pages -
Get listed - its free - but dont pay for advertising

Press Advertising
Dont advertise - It dosent really work - I have wasted a few grand over the years on advertising on various projects and it simply dosent work that well

PR
PR on the otherhand does work
and when you get into the papers dont be afraid to let everyone know about it
put the press clippings onto the media section of your website - from the punters point of vied If the practice are in the papers shure they must be good

If you get together as a collective - there is an instant piece of news -
"Innovative Cork Collective buck the recession"
keywords - strenght in numbers - skills share - expertise share - client share - cross selling - extended network etc

Get Published
"House" & "Architecture" magazine

Different architects are good at different things -
Design
Business
Networking
Project Managing
Technology
PR

If you are starting a Collective be honest about your weaknesses
We do some business coaching here from time to time and asking people about what they are not good at can get some interesting responses [not everyone is great at everything but you be surprised how many people think they are ;) ].
Be honest about when are you in your zone - designing, teaching, networking, etc

I am sure there are loads more things which I have left out but
The best of luck,
g
garyion
 
Posts: 11
Joined: Wed Jan 28, 2009 11:23 am

Re: Work opportunities

Postby wellyelly » Fri Apr 03, 2009 11:21 am

Thanks for the input garyion,
there is some very interesting stuff there.
I'm in the process of looking into the blogging/ twitter options, so watch this space!
wellyelly
Member
 
Posts: 2
Joined: Mon Mar 30, 2009 2:41 pm

Re: Work opportunities

Postby Angry Rebel » Tue Dec 29, 2009 12:41 pm

I'm looking for an architect or firm of architects to help me with some work on my home (this could suit a recently redundant architect with low overheads and needing some business!).

My house is a 3 bed detached bungalow on 0.2 of an acre in Cork City. We want to do, in two phases, an attic conversion and extension to side and rear. There is some internal rework also needed (e.g. rewiring, improving air tightness).

If you have experience in these sorts of projects and think you're the man, woman or firm for the job, please PM me. Reference sites and clients will be requested and reviewed.

Thanks.
Angry Rebel
Member
 
Posts: 161
Joined: Tue Feb 15, 2005 7:57 pm


Return to Ireland