New Advertising in Dublin

Re: New Advertising in Dublin

Postby ctesiphon » Tue Jan 27, 2009 8:44 pm

"Paging Messrs Keats & Chapman!"
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Re: New Advertising in Dublin

Postby ctesiphon » Tue Jan 27, 2009 8:46 pm

(Argh- undone by the page break...)
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Re: New Advertising in Dublin

Postby Paul Clerkin » Mon Feb 02, 2009 9:26 pm

A €10m deal to erect 60 billboards? Only in Dun Laoghaire

Dún Laoghaire-Rathdown County Council has awarded a 10-year, €10m contract to a company for the rights to erect just 60 advertising billboards.

A councillor has urged that officials carefully assess the value of the contract with leading outdoor media company, Clear Channel Ireland.

The awarding of the contract comes in the wake of a highly controversial deal struck by Dublin City Council with a French advertising company, JC Decaux, whereby €1m a year will be paid for 15 years in exchange for 450 bicycles.

After much public and political pressure about the lack of transparency surrounding the 'billboards for bikes' deal, Dublin City Council recently relented and agreed to allow an independent audit committee to examine the contract.

Citing the controversy, Green Party council*lor Gene Feighery has called on Dún Laoghaire-Rathdown to ensure the Clear Channel deal would represent value for money.

"Of course I would love €10m but I really have to balance the carrot that is being dangled with whether or not it is going have a positive impact on the area and where the money is going to go and whether it is index-linked," she said.

"This is a €10m deal now but if the recession ends and advertising space is at a major premium I would want more for the spaces... I want to read the small print on this and I don't want to end up in a situation that Dublin City Council ended up in."

At a Dún Laoghaire area committee meeting last week, council management also showed local representatives the proposed locations for the 2.7 sq m standalone billboards.

But Feighery questioned whether the location of several of the advert boards would be appropriate, considering some would be situated in conservation areas.

"Dalkey is an architectural conservation area and (there) are proposals to place two there. They would be adjacent to protected structures in Dún Laoghaire and on Marine Road and we have to assess the cumulative effect and the obstruction they would cause. I would prefer to see trees being planted and although I know there is no revenue in trees, we really have to wonder whether we are defacing our town for the sake of a few pieces of silver."

In a report to councillors, Richard Shakespeare, senior executive officer of the culture, community and amenities department, said council management had also entered into talks with another company regarding the provision of larger metropole billboards.

In addition, the report noted the legal work on the Clear Channel deal was "nearing completion" and it added that the matter would be presented to councillors at the next full council meeting on Monday 9 February.

Sunday Tribune
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Re: New Advertising in Dublin

Postby alonso » Mon Feb 02, 2009 9:37 pm

any chance of a few bikes or are DLR lookin for just cold hard cash?
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Re: New Advertising in Dublin

Postby PVC King » Mon Feb 02, 2009 10:41 pm

Those terms stack up on financial grounds provided that they are standard six sheet format size. The only concern I'd have is where they put them but if they got that right and concentrated primarly on siting them on major arteriel road junctions or beside dross in high footfall locations this could be a good deal if there is review clause at the end of year five enabling a switch to a rival operator.

€1m a year if ring-fenced to culture could prove to be a decent income stream in what are challenging times for the cultural community
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Re: New Advertising in Dublin

Postby ctesiphon » Tue Feb 03, 2009 10:31 am

PVC King wrote:but if they got that right and concentrated primarly on siting them on major arteriel road junctions


Just to be clear, are you suggesting that adjacent to 'major arteriel road junctions' would be suitable locations?
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Re: New Advertising in Dublin

Postby PVC King » Wed Feb 04, 2009 10:38 pm

ctesiphon wrote:Just to be clear, are you suggesting that adjacent to 'major arteriel road junctions' would be suitable locations?


Yes given the speed of traffic within the Borough 30 if not more locations that could be classified as major road junctions in a Dublin context could easlily be found that balance junction with virtual carpark. An Example would be the Junction of Booterstown Avenue and the Rock Road or the Stillorgan Road at Whites Cross.

You can't expect advertising agencies to stump up a million a year with having the capacity to resell that space to advertisers who need exposure in return.

What annoyed me about some of the DCC locations was the complete disregard for the specific siting next to listed buildings or in conservation areas.

Put Wayne where he belongs in the burbs in gridlock where boy racers who can't race will contemplate a purchase of Adidas.
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Re: New Advertising in Dublin

Postby ctesiphon » Thu Feb 05, 2009 10:58 am

PVC King wrote:Yes given the speed of traffic within the Borough 30 if not more locations that could be classified as major road junctions in a Dublin context could easlily be found that balance junction with virtual carpark. An Example would be the Junction of Booterstown Avenue and the Rock Road or the Stillorgan Road at Whites Cross.

You can't expect advertising agencies to stump up a million a year with having the capacity to resell that space to advertisers who need exposure in return.

What annoyed me about some of the DCC locations was the complete disregard for the specific siting next to listed buildings or in conservation areas.

Put Wayne where he belongs in the burbs in gridlock where boy racers who can't race will contemplate a purchase of Adidas.


The two locations you mention are 'virtual carpark[s]' for maybe an hour a day in each direction. For the other 23 hours, they move freely enough that large, internally-illuminated, double-sided scrolling screens would likely be a significant distraction from the primary task of drivers, i.e. driving.

If you'd read the Inspector's Reports from the ABP Oral Hearing into the JCDecaux/DCC deal, you'd see clearly that road safety considerations were the primary reason for refusal in every single case.

Also, you might want to update your records- it's not a 'Borough' any more, and they're not called 'listed buildings'. Too long in exile, PV?
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Re: New Advertising in Dublin

Postby ctesiphon » Tue Feb 10, 2009 6:11 pm

Thefts puncture Paris bike scheme

A popular bicycle rental scheme in Paris that has transformed travel in the city has run into problems just 18 months after its successful launch.

Over half the original fleet of 15,000 specially made bicycles have disappeared, presumed stolen.

They have been used 42 million times since their introduction but vandalism and theft are taking their toll.

The company which runs the scheme, JCDecaux, says it can no longer afford to operate the city-wide network.

Championed by Paris Mayor Bertrand Delanoe, the bikes were part of an attempt to "green" the capital.

Parisians took to them enthusiastically. But the bikes have suffered more than anticipated, company officials have said.

Hung from lamp posts, dumped in the River Seine, torched and broken into pieces, maintaining the network is proving expensive. Some have turned up in eastern Europe and Africa, according to press reports.

Since the scheme's launch, nearly all the original bicycles have been replaced at a cost of 400 euros ($519, £351) each.

The Velib bikes - the name is a contraction of velo (cycle) and liberte (freedom) - have also fallen victim to a craze known as "velib extreme".

Various videos have appeared on YouTube showing riders taking the bikes down the steps in Montmartre, into metro stations and being tested on BMX courses.

Remi Pheulpin, JCDecaux's director general, says the current contract is unsustainable. "It's simple. All the receipts go to the city. All the expenses are ours," he said.

The costs, he said, were "so high that a private business cannot handle it alone, espcially as it's a problem of public order. If we want the velib set-up to keep going, we'll have to change the business model," he told Le Parisien newspaper.

The original contract gave the advertising company a 10-year licence to exploit 1,600 city-wide billboards in return for running the scheme, plus a share in the revenue, estimated at 20m euros for the first year of operation.

City hall has recently agreed to pay towards the costs of replacing the stolen or trashed bicycles but is refusing to bail out the company.

Not all the bicycles receive rough treatment however. One velib repairman reported finding one of the bikes customised with fur covered tyres.

The scheme was modelled on one in Lyon, which appears to have been less troublesome, and has been extended to other cities in France.

It is also being copied overseas with London, San Francisco and Singapore all intending to set up similar schemes.

PARIS CYCLE SCHEME IN NUMBERS
20,000 bicycles
1,250 stations
Cost 400 euros each to replace
7,800 "disappeared"
11,600 vandalised
1,500 daily repairs
Staff recover 20 abandoned bikes a day
Each bike travels 10,000 km a year
42 million users since launch
Source: Velib


http://news.bbc.co.uk/2/hi/europe/7881079.stm?lss
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Re: New Advertising in Dublin

Postby lostexpectation » Tue Feb 10, 2009 10:39 pm

how are their adverts doing?
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Re: New Advertising in Dublin

Postby publicrealm » Tue Feb 10, 2009 10:40 pm



Sadly, I fear the Dublin equivalents will go the same way. I consider myself lucky if I get a year out my deliberately non-descript bikes.

The J C Decaux models will be a new challenge to the species of welfare cretins that considers the successful vandalising small trees to be an achievement.

What really bugs me is the sanctimonious attitude of DCC when dealing with applications for (appropriately scaled) advertising on behalf of clients. They seem to have a very strict policy for 'outsiders'.

Do as I say....:mad:
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Re: New Advertising in Dublin

Postby ctesiphon » Wed Feb 11, 2009 12:04 am

Or perhaps there's a new spirit abroad in the bunkers? No more Mr Nice Guy...

It's an interesting point though, that I hadn't considered before- a comparison of applications for advertising in various city locations, and the reasons for grant or refusal. Would there be any discernible patterns?

And I'm not really holding my breath on the bikes either, alas. (Though a bike per year is bad going, even by Dublin standards!)
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Re: New Advertising in Dublin

Postby hutton » Wed Feb 11, 2009 1:43 am

Coming soon* to a city near you... http://www.youtube.com/watch?v=afE44cHNkEg

*Possibly, maybe, sometime within the next 13 years... if we feel like it
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Re: New Advertising in Dublin

Postby Smithfield Resi » Thu Feb 12, 2009 3:15 pm

It's an interesting point though, that I hadn't considered before- a comparison of applications for advertising in various city locations, and the reasons for grant or refusal. Would there be any discernible patterns?


The comparison should perhaps include the companies applying for permission, see this appeal to ABP.

http://www.pleanala.ie/casenum/231840.htm

The appeal makes interesting reading:
http://www.dublincity.ie/AnitePublicDocs/00252309.pdf
(caution - stupidly big file 42MB!)

Although both of these applications were granted permission under the provisions of the Dublin City Development plan 1999-2004, they were both in contravention of Section 14.42.0 (a), which states advertising displays "...shall only be permitted within commercial zones..." As can be seen in both of these instances, specific zoning guidelines were not adhered to and yet indefinite grants of permission were issued.

Furthermore, and in both of the JCDecaux cases, there is no reference made in respect of other "...existing signage in the area..." In our view this is evidence of inconsistent standards being applied by Dublin City Council in its decision making process and we believe that as our application falls within an area where the zoning guidelines permit the type of development that we are seeking, that we should be afforded the same unconditional grant of permission as has been afforded to JCDecaux.

On a final point, we are aware that as part of a wider public realm enhancement project, JCDecaux has been granted permission to erect a number of freestanding scrolling advertising displays on properties owned by Dublin City Council. We acknowledge that these developments have been granted permission having been subject to the same planning process as our own application.

However, we would specifically refer to two separate permissions that were granted permission under this programme with the following application numbers:

6784/06 - Ballybough Road zoned Z9: To Protect provide and improve residential amenities, shown in photograph No 4

6813/06 - Richmond Road zoned Z9: To preserve, provide and improve recreational amenity and open space, shown in photograph No 5

In both of these cases, Dublin City Council have granted permission for scrolling advertising displays in areas where the zoning guidelines do not permit such use.

As we have demonstrated in the four examples above, Dublin City Council has previously granted permission for advertising structures in locations where the local area zoning guidelines specifically restrict this type of development. Yet, in our case, we are being refused permission to retain a previously acceptable structure, set in a location carrying a zoning objective that permits this type of development.

Summary
Dublin City Council has based its reason for refusal on "...excessive scale..." which we have outlined is not valid given that the scale has not changed since we were last granted permission. It also refers to "...visually obtrusive element..." a point that we would argue is made irrelevant due to the existence of the adjacent Centra store development insofar as it completely dominates the local streetscape. We have also shown that the existence of an advertising display at the subject site for in excess of fifty years has not had a '...detrimental impact on the character of the area.. " and is in reality an established element of the streetscape.
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Re: New Advertising in Dublin

Postby Paul Clerkin » Sun Feb 15, 2009 3:19 pm

N-road adverts ‘a safety hazard’
The NRA is to challenge Dun Laoghaire-Rathdown council’s plan to erect up to 60 roadside adverts on safety grounds
Ruadhán MacEoin

The National Roads Authority (NRA) has warned a local authority that it will oppose its plans to erect up to 60 kerbside billboards, claiming that they would endanger drivers.

Dun Laoghaire-Rathdown county council has awarded Clear Channel Ireland a 10-year contract to build the scrolling 2.7-sq-metre adverts in an attempt to raise €10m. The roads authority fears they will be placed on national routes.and is also concerned other cash-strapped councils could follow Dun Laoghaire’s lead.

Sean O’Neill of the NRA said the adverts “would be a traffic hazard and would endanger public safety by distracting drivers”. There are four national routes in the area — the N11, N31, M11 and M50 — all with high traffic volumes.

The council, which has already spent ¤700,000 this year in expectation of the revenue the adverts would generate, insists no planning permission is required. But O’Neill said the NRA was examining its options to ensure national routes are not used. “The authority is going to exercise its right to protect the national-route infrastructure and its safety requirements,” he said.

At its monthly meeting last week, the council gave Clear Channel the go-ahead for the billboards, which will be free-standing and illuminated. It used a planning provision known as part 8, normally used to facilitate public works such as sewage pipes.

Richard Shakespeare, the director of the environment and culture department, told councillors, “there \ many in residential estates, but we’ll look again”.

A council spokeswoman said this weekend: “We have not brought forward any proposal to erect advertising signage on any of the four national roads.”

Ciaran Cuffe, the Green Party TD for Dun Laoghaire, called the proposals a “crazy scheme” and “visual pollution which does not respect the heritage of the area”.


http://www.timesonline.co.uk/tol/news/world/ireland/article5734031.ece
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Re: New Advertising in Dublin

Postby lostexpectation » Mon Feb 16, 2009 11:23 am

Bicycle rental scheme to go ahead http://www.sbpost.ie/post/pages/p/story.aspx-qqqt=IRELAND-qqqm=nav-qqqid=39560-qqqx=1.asp

However, a spokesman for Dublin City Council said the situation in Paris would not have any impact on plans for the Dublin scheme. He said the council had a 15-year contract with JCDecaux, which sees the advertising firm bear sole responsibility for the replacement and maintenance of the bicycles.





The council spokesman said that ‘‘enabling work’’ for the scheme was due to begin next month and it would take three to four months before the scheme would be in operation. The council has already identified 40 sites at which bikes will be installed in racks around the city for use by the public.
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Re: New Advertising in Dublin

Postby lostexpectation » Mon Feb 16, 2009 11:26 am

Bike depots to open in March
http://www.tribune.ie/news/home-news/article/2009/feb/15/bike-depots-to-open-in-march/
Around 120 separate locations for the bike bases were considered by council officials, which will be split with 55% of sites on the southside of the city and 45% on the northside.

However, while the final decisions are being made on the whereabouts of bike stations, the contract between JC Decaux and the council is still to be examined by an audit committee in order to establish its value for money.
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Re: New Advertising in Dublin

Postby hutton » Mon Feb 16, 2009 12:22 pm

55% of bike stations on the southside, with 45% on the northside - yet 49 of the large "metropole" billboards were planned to be on the northside - with only 21 on the southside!

Stick your socially segregationalist scheme up your jacksey DCC :mad:
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Re: New Advertising in Dublin

Postby rashers » Mon Feb 16, 2009 12:57 pm

hutton wrote:Stick your socially segregationalist scheme up your jacksey DCC :mad:



Amen to that.
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Re: New Advertising in Dublin

Postby Smithfield Resi » Fri Feb 20, 2009 2:42 pm

http://www.cphpost.dk/news/national/88-national/44832-public-toilets-reek-of-fiasco.html
Spending a penny in Ã…rhus is not what it used to be, with each flush costing the council over 300 kroner

Ã…rhus Council welcomed the ultimate modern convenience for the busy shopper on the go when they introduced fully automated public toilets in 2004. The toilets are freestanding enclosed cabins that disinfect the entire cabin once the user has left.

However, new figures from seven of the 16 public toilets rented by the council from the Afa JCDecaux firm, show an average of 11 visits per day. In comparison, the public toilets located at the local bus station average about 400 visitors per day.

Ã…rhus Stiftstidende newspaper reports that the collective expense for the seven public conveniences is almost 20 million kroner. Around two million kroner of this is being paid for by users of the toilets, which cost 2 kroner per visit.
The visitor figures are so low that the issue is being brought forward on the agenda of the council’s technical committee. The committee’s chairman, Keld Hvalsø Nedergaard, said that the city needs to invest in toilets that people are willing to use and pointed out the downsides to the facilities.

‘The automatic cleaning doesn’t really help, if people make a mess in the toilet cubicle. They are also frequently out of operation for one reason or another,’ said Nedergaard.

The councillor with responsibility for the technical and environment department, Peter Thyssen, defended the toilets saying their success should not be measured on visitor numbers.

‘It’s more important that they are placed around the town so that people who have incontinence problems, for example, can reach a facility when they need it,’ said Thyssen.



When are city/county councils going to wake up to the fact that these 'outsourcing/advertising' deals are a trojan horse.

Or as Cllr Mary Freehill puts it 'a pig in a poke'
http://www.youtube.com/watch?v=0elLRuvLN6I
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Re: New Advertising in Dublin

Postby alonso » Fri Feb 20, 2009 2:54 pm

urban design for the incontinent. I now firmly believe, after only a few years in planning, that I have heard it all....

what's next? An urban quarter for the lactose intolerant?
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Re: New Advertising in Dublin

Postby ctesiphon » Fri Feb 20, 2009 3:09 pm

alonso wrote:what's next? An urban quarter for the lactose intolerant?


Mort aux vaches!





Not to mention that the sheep are gone from the Green already... (Bono notwithstanding.)
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Re: New Advertising in Dublin

Postby ctesiphon » Fri Feb 20, 2009 3:50 pm

Image
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Re: New Advertising in Dublin

Postby publicrealm » Mon Feb 23, 2009 3:48 pm

[quote="Smithfield Resi
6784/06 - Ballybough Road zoned Z9: To Protect provide and improve residential amenities, shown in photograph No 4

6813/06 - Richmond Road zoned Z9: To preserve, provide and improve recreational amenity and open space, shown in photograph No 5
.[/QUOTE"]

Thanks for posting that SR - I checked both refs and it appears that 6784/06 is in a Z1 (rather than Z9) area?

Does anyone have other examples of permitted advertising in Z9 areas?

P.
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Re: New Advertising in Dublin

Postby hutton » Mon Feb 23, 2009 6:14 pm

publicrealm wrote:Thanks for posting that SR - I checked both refs and it appears that 6784/06 is in a Z1 (rather than Z9) area?

Does anyone have other examples of permitted advertising in Z9 areas?

P.


Shed loads adjacent to RPS and in arch zones that weren't referred to prescribed bodies - Constitution Hill Synott Place and Camden St come to mind.
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